The Effect of Sales Promotion, Electronic Word of Mouth and Online Customer Experience on Repurchase Intention (Case: Shopee Marketplace Users in Padang, Indonesia)

Novelia Ghani Setiani, Syafrizal Syafrizal, Laura Amelia Triani

Open source

DOI
10.25077/amar.8.1.73-82.2024
Published
2024-12-14
Container
AMAR (Andalas Management Review)
Publisher
Universitas Andalas
Open access
unknown

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BibTeX

@article{allodium:10.25077/amar.8.1.73-82.2024,
  title = {The Effect of Sales Promotion, Electronic Word of Mouth and Online Customer Experience on Repurchase Intention (Case:  Shopee Marketplace Users in Padang, Indonesia)},
  author = {Novelia Ghani Setiani and Syafrizal Syafrizal and Laura Amelia Triani},
  year = {2024},
  journal = {AMAR (Andalas Management Review)},
  doi = {10.25077/amar.8.1.73-82.2024},
  url = {https://doi.org/10.25077/amar.8.1.73-82.2024}
}

RIS

TY  - JOUR
TI  - The Effect of Sales Promotion, Electronic Word of Mouth and Online Customer Experience on Repurchase Intention (Case:  Shopee Marketplace Users in Padang, Indonesia)
AU  - Novelia Ghani Setiani
AU  - Syafrizal Syafrizal
AU  - Laura Amelia Triani
PY  - 2024
JO  - AMAR (Andalas Management Review)
DO  - 10.25077/amar.8.1.73-82.2024
UR  - https://doi.org/10.25077/amar.8.1.73-82.2024
ER  - 

APA

Setiani, N. G., Syafrizal, S., & Triani, L. A. (2024). The Effect of Sales Promotion, Electronic Word of Mouth and Online Customer Experience on Repurchase Intention (Case: Shopee Marketplace Users in Padang, Indonesia). AMAR (Andalas Management Review). https://doi.org/10.25077/amar.8.1.73-82.2024

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