PLS-SEM: Indeed a Silver Bullet

Joe F. Hair, Christian M. Ringle, Marko Sarstedt

Open source

DOI: 10.2753/mtp1069-6679190202
Published: 2011-04
Container: Journal of Marketing Theory and Practice
Publisher: Informa UK Limited
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.2753/mtp1069-6679190202,
  title = {PLS-SEM: Indeed a Silver Bullet},
  author = {Joe F. Hair and Christian M. Ringle and Marko Sarstedt},
  year = {2011},
  journal = {Journal of Marketing Theory and Practice},
  doi = {10.2753/mtp1069-6679190202},
  url = {https://doi.org/10.2753/mtp1069-6679190202}
}

RIS

TY  - JOUR
TI  - PLS-SEM: Indeed a Silver Bullet
AU  - Joe F. Hair
AU  - Christian M. Ringle
AU  - Marko Sarstedt
PY  - 2011
JO  - Journal of Marketing Theory and Practice
DO  - 10.2753/mtp1069-6679190202
UR  - https://doi.org/10.2753/mtp1069-6679190202
ER  -

APA

Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a Silver Bullet. Journal of Marketing Theory and Practice. https://doi.org/10.2753/mtp1069-6679190202

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crossref · retrieved 2026-09-24T21:53:23.652Z