The Benefits of Sales Force Automation: A Customer’s Perspective

Othman Boujena, Wesley J. Johnston, Dwight R. Merunka

Open source

DOI: 10.2753/pss0885-3134290203
Published: 2009-03
Container: Journal of Personal Selling & Sales Management
Publisher: Informa UK Limited
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.2753/pss0885-3134290203,
  title = {The Benefits of Sales Force Automation: A Customer’s Perspective},
  author = {Othman Boujena and Wesley J. Johnston and Dwight R. Merunka},
  year = {2009},
  journal = {Journal of Personal Selling \&amp; Sales Management},
  doi = {10.2753/pss0885-3134290203},
  url = {https://doi.org/10.2753/pss0885-3134290203}
}

RIS

TY  - JOUR
TI  - The Benefits of Sales Force Automation: A Customer’s Perspective
AU  - Othman Boujena
AU  - Wesley J. Johnston
AU  - Dwight R. Merunka
PY  - 2009
JO  - Journal of Personal Selling &amp; Sales Management
DO  - 10.2753/pss0885-3134290203
UR  - https://doi.org/10.2753/pss0885-3134290203
ER  -

APA

Boujena, O., Johnston, W. J., & Merunka, D. R. (2009). The Benefits of Sales Force Automation: A Customer’s Perspective. Journal of Personal Selling & Sales Management. https://doi.org/10.2753/pss0885-3134290203

Source records

crossref · retrieved 2026-11-04T19:47:07.011Z