Research trends in digital marketing and data-driven marketing: A bibliometric analysis

Tuğçe Acar Kara, Ferhat Orman

Open source

DOI: 10.29141/2218-5003-2024-15-6-4
Published: 2025-01-16
Container: Upravlenets
Publisher: Ural State University of Economics
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.29141/2218-5003-2024-15-6-4,
  title = {Research trends in digital marketing and data-driven marketing: A bibliometric analysis},
  author = {Tuğçe Acar Kara and Ferhat Orman},
  year = {2025},
  journal = {Upravlenets},
  doi = {10.29141/2218-5003-2024-15-6-4},
  url = {https://doi.org/10.29141/2218-5003-2024-15-6-4}
}

RIS

TY  - JOUR
TI  - Research trends in digital marketing and data-driven marketing: A bibliometric analysis
AU  - Tuğçe Acar Kara
AU  - Ferhat Orman
PY  - 2025
JO  - Upravlenets
DO  - 10.29141/2218-5003-2024-15-6-4
UR  - https://doi.org/10.29141/2218-5003-2024-15-6-4
ER  -

APA

Kara, T. A., & Orman, F. (2025). Research trends in digital marketing and data-driven marketing: A bibliometric analysis. Upravlenets. https://doi.org/10.29141/2218-5003-2024-15-6-4

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crossref · retrieved 2026-09-27T00:06:52.146Z