Analysis of Models for Increasing Consumer Loyalty of Beauty MSMEs Through Brand Equity Management, Service Quality, and Customer Bonding

Efendi Efendi, Amelia Setyawati, Fitria Halim, Jenni Anggreani, Acai Sudirman

Open source

DOI
10.30588/jmp.v13i1.1614
Published
2023-10-31
Container
Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
Publisher
Universitas Proklamasi 45 Yogyakarta
Open access
unknown

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BibTeX

@article{allodium:10.30588/jmp.v13i1.1614,
  title = {Analysis of Models for Increasing Consumer Loyalty of Beauty MSMEs Through Brand Equity Management, Service Quality, and Customer Bonding},
  author = {Efendi Efendi and Amelia Setyawati and Fitria Halim and Jenni Anggreani and Acai Sudirman},
  year = {2023},
  journal = {Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship},
  doi = {10.30588/jmp.v13i1.1614},
  url = {https://doi.org/10.30588/jmp.v13i1.1614}
}

RIS

TY  - JOUR
TI  - Analysis of Models for Increasing Consumer Loyalty of Beauty MSMEs Through Brand Equity Management, Service Quality, and Customer Bonding
AU  - Efendi Efendi
AU  - Amelia Setyawati
AU  - Fitria Halim
AU  - Jenni Anggreani
AU  - Acai Sudirman
PY  - 2023
JO  - Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
DO  - 10.30588/jmp.v13i1.1614
UR  - https://doi.org/10.30588/jmp.v13i1.1614
ER  - 

APA

Efendi, E., Setyawati, A., Halim, F., Anggreani, J., & Sudirman, A. (2023). Analysis of Models for Increasing Consumer Loyalty of Beauty MSMEs Through Brand Equity Management, Service Quality, and Customer Bonding. Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship. https://doi.org/10.30588/jmp.v13i1.1614

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