Applicability of Brand Personality Scale in the Indian Context

Dr Anita Kshetri, Dr Bidyanand Jha, Unknown

Open source

DOI: 10.31142/ijtsrd11324
Published: 2018-04-30
Container: International Journal of Trend in Scientific Research and Development
Publisher: South Asia Management Association
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.31142/ijtsrd11324,
  title = {Applicability of Brand Personality Scale in the Indian Context},
  author = {Dr Anita Kshetri and Dr Bidyanand Jha and Unknown},
  year = {2018},
  journal = {International Journal of Trend in Scientific Research and Development},
  doi = {10.31142/ijtsrd11324},
  url = {https://doi.org/10.31142/ijtsrd11324}
}

RIS

TY  - JOUR
TI  - Applicability of Brand Personality Scale in the Indian Context
AU  - Dr Anita Kshetri
AU  - Dr Bidyanand Jha
AU  - Unknown
PY  - 2018
JO  - International Journal of Trend in Scientific Research and Development
DO  - 10.31142/ijtsrd11324
UR  - https://doi.org/10.31142/ijtsrd11324
ER  -

APA

Kshetri, D. A., Jha, D. B., & Unknown (2018). Applicability of Brand Personality Scale in the Indian Context. International Journal of Trend in Scientific Research and Development. https://doi.org/10.31142/ijtsrd11324

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crossref · retrieved 2026-09-25T19:46:50.317Z