SOFT POWER: ʻCUTE CULTURE’, A PERSUASIVE STRATEGY IN JAPANESE ADVERTISING

Oana-Maria Bîrlea

Open source

DOI: 10.3176/tr.2023.3.07
Published: 2023-08-21
Container: Trames. Journal of the Humanities and Social Sciences
Publisher: Estonian Academy Publishers
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.3176/tr.2023.3.07,
  title = {SOFT POWER: ʻCUTE CULTURE’, A PERSUASIVE STRATEGY IN JAPANESE ADVERTISING},
  author = {Oana-Maria Bîrlea},
  year = {2023},
  journal = {Trames. Journal of the Humanities and Social Sciences},
  doi = {10.3176/tr.2023.3.07},
  url = {https://doi.org/10.3176/tr.2023.3.07}
}

RIS

TY  - JOUR
TI  - SOFT POWER: ʻCUTE CULTURE’, A PERSUASIVE STRATEGY IN JAPANESE ADVERTISING
AU  - Oana-Maria Bîrlea
PY  - 2023
JO  - Trames. Journal of the Humanities and Social Sciences
DO  - 10.3176/tr.2023.3.07
UR  - https://doi.org/10.3176/tr.2023.3.07
ER  -

APA

Bîrlea, O. (2023). SOFT POWER: ʻCUTE CULTURE’, A PERSUASIVE STRATEGY IN JAPANESE ADVERTISING. Trames. Journal of the Humanities and Social Sciences. https://doi.org/10.3176/tr.2023.3.07

Source records

crossref · retrieved 2026-11-10T08:29:32.197Z