Covert marketing in Social commerce: Muslim Consumers' Perception of Viral Products in the Perspective of Islamic Business Ethics
- DOI
- 10.31942/iq.v13i1.15720
- Published
- 2026-07-07
- Container
- Iqtisad: Reconstruction of Justice and Welfare for Indonesia
- Publisher
- Universitas Wahid Hasyim Semerang
- Open access
- unknown
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Cite this work
BibTeX
@article{allodium:10.31942/iq.v13i1.15720,
title = {Covert marketing in Social commerce: Muslim Consumers' Perception of Viral Products in the Perspective of Islamic Business Ethics},
author = {Mohammad Saiful Rifai and Fatkhur Rohman Albanjari and Mukhamad Rinda Rifa’i and Fadilla Muhammad Mahdi and Ilza Febrina},
year = {2026},
journal = {Iqtisad: Reconstruction of Justice and Welfare for Indonesia},
doi = {10.31942/iq.v13i1.15720},
url = {https://doi.org/10.31942/iq.v13i1.15720}
}RIS
TY - JOUR TI - Covert marketing in Social commerce: Muslim Consumers' Perception of Viral Products in the Perspective of Islamic Business Ethics AU - Mohammad Saiful Rifai AU - Fatkhur Rohman Albanjari AU - Mukhamad Rinda Rifa’i AU - Fadilla Muhammad Mahdi AU - Ilza Febrina PY - 2026 JO - Iqtisad: Reconstruction of Justice and Welfare for Indonesia DO - 10.31942/iq.v13i1.15720 UR - https://doi.org/10.31942/iq.v13i1.15720 ER -
APA
Rifai, M. S., Albanjari, F. R., Rifa’i, M. R., Mahdi, F. M., & Febrina, I. (2026). Covert marketing in Social commerce: Muslim Consumers' Perception of Viral Products in the Perspective of Islamic Business Ethics. Iqtisad: Reconstruction of Justice and Welfare for Indonesia. https://doi.org/10.31942/iq.v13i1.15720
Source records
- crossref · retrieved 2026-09-25T19:15:07.210Z