Covert marketing in Social commerce: Muslim Consumers' Perception of Viral Products in the Perspective of Islamic Business Ethics

Mohammad Saiful Rifai, Fatkhur Rohman Albanjari, Mukhamad Rinda Rifa’i, Fadilla Muhammad Mahdi, Ilza Febrina

Open source

DOI
10.31942/iq.v13i1.15720
Published
2026-07-07
Container
Iqtisad: Reconstruction of Justice and Welfare for Indonesia
Publisher
Universitas Wahid Hasyim Semerang
Open access
unknown

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BibTeX

@article{allodium:10.31942/iq.v13i1.15720,
  title = {Covert marketing  in Social commerce: Muslim Consumers' Perception of Viral Products in the Perspective of Islamic Business Ethics},
  author = {Mohammad Saiful Rifai and Fatkhur Rohman Albanjari and Mukhamad Rinda Rifa’i and Fadilla Muhammad Mahdi and Ilza Febrina},
  year = {2026},
  journal = {Iqtisad: Reconstruction of Justice and Welfare for Indonesia},
  doi = {10.31942/iq.v13i1.15720},
  url = {https://doi.org/10.31942/iq.v13i1.15720}
}

RIS

TY  - JOUR
TI  - Covert marketing  in Social commerce: Muslim Consumers' Perception of Viral Products in the Perspective of Islamic Business Ethics
AU  - Mohammad Saiful Rifai
AU  - Fatkhur Rohman Albanjari
AU  - Mukhamad Rinda Rifa’i
AU  - Fadilla Muhammad Mahdi
AU  - Ilza Febrina
PY  - 2026
JO  - Iqtisad: Reconstruction of Justice and Welfare for Indonesia
DO  - 10.31942/iq.v13i1.15720
UR  - https://doi.org/10.31942/iq.v13i1.15720
ER  - 

APA

Rifai, M. S., Albanjari, F. R., Rifa’i, M. R., Mahdi, F. M., & Febrina, I. (2026). Covert marketing in Social commerce: Muslim Consumers' Perception of Viral Products in the Perspective of Islamic Business Ethics. Iqtisad: Reconstruction of Justice and Welfare for Indonesia. https://doi.org/10.31942/iq.v13i1.15720

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