“Brands find me”—Generations X, Y, and Z and their brand engagement practices, motivations, and value cocreation perceptions on Instagram

Nate S. Fisher, Doyle Yoon

Open source

DOI: 10.3389/fcomm.2026.1853345
Published: 2026-07-31
Container: Frontiers in Communication
Publisher: Frontiers Media SA
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.3389/fcomm.2026.1853345,
  title = {“Brands find me”—Generations X, Y, and Z and their brand engagement practices, motivations, and value cocreation perceptions on Instagram},
  author = {Nate S. Fisher and Doyle Yoon},
  year = {2026},
  journal = {Frontiers in Communication},
  doi = {10.3389/fcomm.2026.1853345},
  url = {https://doi.org/10.3389/fcomm.2026.1853345}
}

RIS

TY  - JOUR
TI  - “Brands find me”—Generations X, Y, and Z and their brand engagement practices, motivations, and value cocreation perceptions on Instagram
AU  - Nate S. Fisher
AU  - Doyle Yoon
PY  - 2026
JO  - Frontiers in Communication
DO  - 10.3389/fcomm.2026.1853345
UR  - https://doi.org/10.3389/fcomm.2026.1853345
ER  -

APA

Fisher, N. S., & Yoon, D. (2026). “Brands find me”—Generations X, Y, and Z and their brand engagement practices, motivations, and value cocreation perceptions on Instagram. Frontiers in Communication. https://doi.org/10.3389/fcomm.2026.1853345

Source records

crossref · retrieved 2026-11-10T07:29:10.091Z