"You Win, You Buy"-How Continuous Win Effect Influence Consumers' Price Perception: An ERP Study.

Ma Q, Zhang L, Wang M

Open source

DOI: 10.3389/fnins.2018.00691
Published: 2018
Container: Frontiers in neuroscience
Publisher: Not recorded
Open access: yes

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Cite this work

BibTeX

@article{allodium:10.3389/fnins.2018.00691,
  title = {"You Win, You Buy"-How Continuous Win Effect Influence Consumers' Price Perception: An ERP Study.},
  author = {Ma Q and Zhang L and Wang M},
  year = {2018},
  journal = {Frontiers in neuroscience},
  doi = {10.3389/fnins.2018.00691},
  url = {https://doi.org/10.3389/fnins.2018.00691}
}

RIS

TY  - JOUR
TI  - "You Win, You Buy"-How Continuous Win Effect Influence Consumers' Price Perception: An ERP Study.
AU  - Ma Q
AU  - Zhang L
AU  - Wang M
PY  - 2018
JO  - Frontiers in neuroscience
DO  - 10.3389/fnins.2018.00691
UR  - https://doi.org/10.3389/fnins.2018.00691
ER  -

APA

Q, M., L, Z., & M, W. (2018). "You Win, You Buy"-How Continuous Win Effect Influence Consumers' Price Perception: An ERP Study.. Frontiers in neuroscience. https://doi.org/10.3389/fnins.2018.00691

Source records

pubmed · retrieved 2026-09-25T06:47:03.792Z
europe-pmc · retrieved 2026-09-25T06:47:03.788Z
doaj · retrieved 2026-09-25T06:47:03.792Z