Neuromarketing and the gaming consumer: a systematic review of attention, emotion, and memory in player engagement and retention.

Jimenez-Duarte S, Castilla-Cebrian G

Open source

DOI
10.3389/fnrgo.2026.1918889
Published
2026
Container
Frontiers in neuroergonomics
Publisher
Not recorded
Open access
yes

Credibility signals

limited evidence Score 45/100 under policy 1.0.0. This is a metadata assessment, not a judgment of the paper's conclusions.

Show all credibility signals

Cite this work

BibTeX

@article{allodium:10.3389/fnrgo.2026.1918889,
  title = {Neuromarketing and the gaming consumer: a systematic review of attention, emotion, and memory in player engagement and retention.},
  author = {Jimenez-Duarte S and Castilla-Cebrian G},
  year = {2026},
  journal = {Frontiers in neuroergonomics},
  doi = {10.3389/fnrgo.2026.1918889},
  url = {https://doi.org/10.3389/fnrgo.2026.1918889}
}

RIS

TY  - JOUR
TI  - Neuromarketing and the gaming consumer: a systematic review of attention, emotion, and memory in player engagement and retention.
AU  - Jimenez-Duarte S
AU  - Castilla-Cebrian G
PY  - 2026
JO  - Frontiers in neuroergonomics
DO  - 10.3389/fnrgo.2026.1918889
UR  - https://doi.org/10.3389/fnrgo.2026.1918889
ER  - 

APA

S, J., & G, C. (2026). Neuromarketing and the gaming consumer: a systematic review of attention, emotion, and memory in player engagement and retention.. Frontiers in neuroergonomics. https://doi.org/10.3389/fnrgo.2026.1918889

Source records