When parasocial relationships meet food technology neophobia: understanding consumer responses to virtual influencer marketing of upcycled foods.

Li Y, Chen X

DOI: 10.3389/fnut.2026.1933051
Published: 2026
Container: Frontiers in nutrition
Publisher: Not recorded
Open access: yes

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Cite this work

BibTeX

@article{allodium:10.3389/fnut.2026.1933051,
  title = {When parasocial relationships meet food technology neophobia: understanding consumer responses to virtual influencer marketing of upcycled foods.},
  author = {Li Y and Chen X},
  year = {2026},
  journal = {Frontiers in nutrition},
  doi = {10.3389/fnut.2026.1933051},
  url = {https://doi.org/10.3389/fnut.2026.1933051}
}

RIS

TY  - JOUR
TI  - When parasocial relationships meet food technology neophobia: understanding consumer responses to virtual influencer marketing of upcycled foods.
AU  - Li Y
AU  - Chen X
PY  - 2026
JO  - Frontiers in nutrition
DO  - 10.3389/fnut.2026.1933051
UR  - https://doi.org/10.3389/fnut.2026.1933051
ER  -

APA

Y, L., & X, C. (2026). When parasocial relationships meet food technology neophobia: understanding consumer responses to virtual influencer marketing of upcycled foods.. Frontiers in nutrition. https://doi.org/10.3389/fnut.2026.1933051

Source records

pubmed · retrieved 2026-09-25T18:34:03.930Z