Effects of Self-Expressive Brand and Susceptibility to Interpersonal Influence on Brand Addiction: Mediating Role of Brand Passion.

Bai S, Yin Y, Yu Y, Wei S, Wu R

DOI: 10.3389/fpsyg.2021.602023
Published: 2021
Container: Frontiers in psychology
Publisher: Not recorded
Open access: yes

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Cite this work

BibTeX

@article{allodium:10.3389/fpsyg.2021.602023,
  title = {Effects of Self-Expressive Brand and Susceptibility to Interpersonal Influence on Brand Addiction: Mediating Role of Brand Passion.},
  author = {Bai S and Yin Y and Yu Y and Wei S and Wu R},
  year = {2021},
  journal = {Frontiers in psychology},
  doi = {10.3389/fpsyg.2021.602023},
  url = {https://doi.org/10.3389/fpsyg.2021.602023}
}

RIS

TY  - JOUR
TI  - Effects of Self-Expressive Brand and Susceptibility to Interpersonal Influence on Brand Addiction: Mediating Role of Brand Passion.
AU  - Bai S
AU  - Yin Y
AU  - Yu Y
AU  - Wei S
AU  - Wu R
PY  - 2021
JO  - Frontiers in psychology
DO  - 10.3389/fpsyg.2021.602023
UR  - https://doi.org/10.3389/fpsyg.2021.602023
ER  -

APA

S, B., Y, Y., Y, Y., S, W., & R, W. (2021). Effects of Self-Expressive Brand and Susceptibility to Interpersonal Influence on Brand Addiction: Mediating Role of Brand Passion.. Frontiers in psychology. https://doi.org/10.3389/fpsyg.2021.602023

Source records

pubmed · retrieved 2026-09-26T02:37:31.414Z