Measuring Consumer Engagement in Omnichannel Retailing: The Mobile In-Store Experience (MIX) Index.

Lawry CA, Bhappu AD.

Open source

DOI
10.3389/fpsyg.2021.661503
Published
2021-04-13
Container
Front Psychol
Publisher
Not recorded
Open access
yes

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BibTeX

@article{allodium:10.3389/fpsyg.2021.661503,
  title = {Measuring Consumer Engagement in Omnichannel Retailing: The Mobile In-Store Experience (MIX) Index.},
  author = {Lawry CA and  Bhappu AD.},
  year = {2021},
  journal = {Front Psychol},
  doi = {10.3389/fpsyg.2021.661503},
  url = {https://doi.org/10.3389/fpsyg.2021.661503}
}

RIS

TY  - JOUR
TI  - Measuring Consumer Engagement in Omnichannel Retailing: The Mobile In-Store Experience (MIX) Index.
AU  - Lawry CA
AU  -  Bhappu AD.
PY  - 2021
JO  - Front Psychol
DO  - 10.3389/fpsyg.2021.661503
UR  - https://doi.org/10.3389/fpsyg.2021.661503
ER  - 

APA

CA, L., & AD., B. (2021). Measuring Consumer Engagement in Omnichannel Retailing: The Mobile In-Store Experience (MIX) Index.. Front Psychol. https://doi.org/10.3389/fpsyg.2021.661503

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