Measuring Consumer Engagement in Omnichannel Retailing: The Mobile In-Store Experience (MIX) Index.
- DOI
- 10.3389/fpsyg.2021.661503
- Published
- 2021-04-13
- Container
- Front Psychol
- Publisher
- Not recorded
- Open access
- yes
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Cite this work
BibTeX
@article{allodium:10.3389/fpsyg.2021.661503,
title = {Measuring Consumer Engagement in Omnichannel Retailing: The Mobile In-Store Experience (MIX) Index.},
author = {Lawry CA and Bhappu AD.},
year = {2021},
journal = {Front Psychol},
doi = {10.3389/fpsyg.2021.661503},
url = {https://doi.org/10.3389/fpsyg.2021.661503}
}RIS
TY - JOUR TI - Measuring Consumer Engagement in Omnichannel Retailing: The Mobile In-Store Experience (MIX) Index. AU - Lawry CA AU - Bhappu AD. PY - 2021 JO - Front Psychol DO - 10.3389/fpsyg.2021.661503 UR - https://doi.org/10.3389/fpsyg.2021.661503 ER -
APA
CA, L., & AD., B. (2021). Measuring Consumer Engagement in Omnichannel Retailing: The Mobile In-Store Experience (MIX) Index.. Front Psychol. https://doi.org/10.3389/fpsyg.2021.661503
Source records
- europe-pmc · retrieved 2026-09-25T12:18:01.307Z
- doaj · retrieved 2026-09-25T12:18:01.325Z