Do Product Characteristics Affect Customers' Participation in Virtual Brand Communities? An Empirical Study.

ShiYong Z, JiaYing L, HaiJian W, Dukhaykh S, Lei W, BiQing L, Jie P

DOI: 10.3389/fpsyg.2021.792706
Published: 2021
Container: Frontiers in psychology
Publisher: Not recorded
Open access: yes

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Cite this work

BibTeX

@article{allodium:10.3389/fpsyg.2021.792706,
  title = {Do Product Characteristics Affect Customers' Participation in Virtual Brand Communities? An Empirical Study.},
  author = {ShiYong Z and JiaYing L and HaiJian W and Dukhaykh S and Lei W and BiQing L and Jie P},
  year = {2021},
  journal = {Frontiers in psychology},
  doi = {10.3389/fpsyg.2021.792706},
  url = {https://doi.org/10.3389/fpsyg.2021.792706}
}

RIS

TY  - JOUR
TI  - Do Product Characteristics Affect Customers' Participation in Virtual Brand Communities? An Empirical Study.
AU  - ShiYong Z
AU  - JiaYing L
AU  - HaiJian W
AU  - Dukhaykh S
AU  - Lei W
AU  - BiQing L
AU  - Jie P
PY  - 2021
JO  - Frontiers in psychology
DO  - 10.3389/fpsyg.2021.792706
UR  - https://doi.org/10.3389/fpsyg.2021.792706
ER  -

APA

Z, S., L, J., W, H., S, D., W, L., L, B., & P, J. (2021). Do Product Characteristics Affect Customers' Participation in Virtual Brand Communities? An Empirical Study.. Frontiers in psychology. https://doi.org/10.3389/fpsyg.2021.792706

Source records

pubmed · retrieved 2026-09-25T11:09:04.886Z