Antecedents and consequences of brand experience in virtual sports brand communities: A value co-creation perspective

Jin-Yuan Zhuo, Rong-Hai Su, Hsi-Hsun Yang, Mao-Chou Hsu

Open source

DOI: 10.3389/fpsyg.2022.1033439
Published: 2022-11-23
Container: Frontiers in Psychology
Publisher: Frontiers Media SA
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.3389/fpsyg.2022.1033439,
  title = {Antecedents and consequences of brand experience in virtual sports brand communities: A value co-creation perspective},
  author = {Jin-Yuan Zhuo and Rong-Hai Su and Hsi-Hsun Yang and Mao-Chou Hsu},
  year = {2022},
  journal = {Frontiers in Psychology},
  doi = {10.3389/fpsyg.2022.1033439},
  url = {https://doi.org/10.3389/fpsyg.2022.1033439}
}

RIS

TY  - JOUR
TI  - Antecedents and consequences of brand experience in virtual sports brand communities: A value co-creation perspective
AU  - Jin-Yuan Zhuo
AU  - Rong-Hai Su
AU  - Hsi-Hsun Yang
AU  - Mao-Chou Hsu
PY  - 2022
JO  - Frontiers in Psychology
DO  - 10.3389/fpsyg.2022.1033439
UR  - https://doi.org/10.3389/fpsyg.2022.1033439
ER  -

APA

Zhuo, J., Su, R., Yang, H., & Hsu, M. (2022). Antecedents and consequences of brand experience in virtual sports brand communities: A value co-creation perspective. Frontiers in Psychology. https://doi.org/10.3389/fpsyg.2022.1033439

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crossref · retrieved 2026-09-26T02:58:13.074Z