The Effect of Brand Internationalization Strategy on Domestic Consumers' Purchase Intention: Configuration Analysis Based on Brand Authenticity Perspective.

Zhang S, Fang Y, Zhang Y, Zhang S

Open source

DOI: 10.3389/fpsyg.2022.891974
Published: 2022
Container: Frontiers in psychology
Publisher: Not recorded
Open access: yes

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Cite this work

BibTeX

@article{allodium:10.3389/fpsyg.2022.891974,
  title = {The Effect of Brand Internationalization Strategy on Domestic Consumers' Purchase Intention: Configuration Analysis Based on Brand Authenticity Perspective.},
  author = {Zhang S and Fang Y and Zhang Y and Zhang S},
  year = {2022},
  journal = {Frontiers in psychology},
  doi = {10.3389/fpsyg.2022.891974},
  url = {https://doi.org/10.3389/fpsyg.2022.891974}
}

RIS

TY  - JOUR
TI  - The Effect of Brand Internationalization Strategy on Domestic Consumers' Purchase Intention: Configuration Analysis Based on Brand Authenticity Perspective.
AU  - Zhang S
AU  - Fang Y
AU  - Zhang Y
AU  - Zhang S
PY  - 2022
JO  - Frontiers in psychology
DO  - 10.3389/fpsyg.2022.891974
UR  - https://doi.org/10.3389/fpsyg.2022.891974
ER  -

APA

S, Z., Y, F., Y, Z., & S, Z. (2022). The Effect of Brand Internationalization Strategy on Domestic Consumers' Purchase Intention: Configuration Analysis Based on Brand Authenticity Perspective.. Frontiers in psychology. https://doi.org/10.3389/fpsyg.2022.891974

Source records

pubmed · retrieved 2026-09-25T03:31:51.452Z
europe-pmc · retrieved 2026-09-25T03:31:51.490Z
doaj · retrieved 2026-09-25T03:31:51.458Z