"Wow! It's Cool": How Brand Coolness Affects the Customer Psychological Well-Being Through Brand Love and Brand Engagement.

Attiq S, Abdul Hamid AB, Khokhar MN, Shah HJ, Shahzad A.

Open source

DOI: 10.3389/fpsyg.2022.923870
Published: 2022-06-28
Container: Front Psychol
Publisher: Not recorded
Open access: yes

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Cite this work

BibTeX

@article{allodium:10.3389/fpsyg.2022.923870,
  title = {"Wow! It's Cool": How Brand Coolness Affects the Customer Psychological Well-Being Through Brand Love and Brand Engagement.},
  author = {Attiq S and  Abdul Hamid AB and  Khokhar MN and  Shah HJ and  Shahzad A.},
  year = {2022},
  journal = {Front Psychol},
  doi = {10.3389/fpsyg.2022.923870},
  url = {https://doi.org/10.3389/fpsyg.2022.923870}
}

RIS

TY  - JOUR
TI  - "Wow! It's Cool": How Brand Coolness Affects the Customer Psychological Well-Being Through Brand Love and Brand Engagement.
AU  - Attiq S
AU  -  Abdul Hamid AB
AU  -  Khokhar MN
AU  -  Shah HJ
AU  -  Shahzad A.
PY  - 2022
JO  - Front Psychol
DO  - 10.3389/fpsyg.2022.923870
UR  - https://doi.org/10.3389/fpsyg.2022.923870
ER  -

APA

S, A., AB, A. H., MN, K., HJ, S., & A., S. (2022). "Wow! It's Cool": How Brand Coolness Affects the Customer Psychological Well-Being Through Brand Love and Brand Engagement.. Front Psychol. https://doi.org/10.3389/fpsyg.2022.923870

Source records

europe-pmc · retrieved 2026-09-27T04:00:26.488Z
doaj · retrieved 2026-09-27T04:00:26.499Z