An empirical investigation between brand orientation and brand performance: Mediating and moderating role of value co-creation and innovative capabilities.

Yueqiang Z

Open source

DOI
10.3389/fpsyg.2022.967931
Published
2022
Container
Frontiers in psychology
Publisher
Not recorded
Open access
yes

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BibTeX

@article{allodium:10.3389/fpsyg.2022.967931,
  title = {An empirical investigation between brand orientation and brand performance: Mediating and moderating role of value co-creation and innovative capabilities.},
  author = {Yueqiang Z},
  year = {2022},
  journal = {Frontiers in psychology},
  doi = {10.3389/fpsyg.2022.967931},
  url = {https://doi.org/10.3389/fpsyg.2022.967931}
}

RIS

TY  - JOUR
TI  - An empirical investigation between brand orientation and brand performance: Mediating and moderating role of value co-creation and innovative capabilities.
AU  - Yueqiang Z
PY  - 2022
JO  - Frontiers in psychology
DO  - 10.3389/fpsyg.2022.967931
UR  - https://doi.org/10.3389/fpsyg.2022.967931
ER  - 

APA

Z, Y. (2022). An empirical investigation between brand orientation and brand performance: Mediating and moderating role of value co-creation and innovative capabilities.. Frontiers in psychology. https://doi.org/10.3389/fpsyg.2022.967931

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