Does brand community participation lead to early new product adoption? The roles of networking behavior and prior purchase experience.

Jiang Y, Liao J, Pang J, Hu HL

Open source

DOI
10.3389/fpsyg.2023.1014825
Published
2023
Container
Frontiers in psychology
Publisher
Not recorded
Open access
yes

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BibTeX

@article{allodium:10.3389/fpsyg.2023.1014825,
  title = {Does brand community participation lead to early new product adoption? The roles of networking behavior and prior purchase experience.},
  author = {Jiang Y and Liao J and Pang J and Hu HL},
  year = {2023},
  journal = {Frontiers in psychology},
  doi = {10.3389/fpsyg.2023.1014825},
  url = {https://doi.org/10.3389/fpsyg.2023.1014825}
}

RIS

TY  - JOUR
TI  - Does brand community participation lead to early new product adoption? The roles of networking behavior and prior purchase experience.
AU  - Jiang Y
AU  - Liao J
AU  - Pang J
AU  - Hu HL
PY  - 2023
JO  - Frontiers in psychology
DO  - 10.3389/fpsyg.2023.1014825
UR  - https://doi.org/10.3389/fpsyg.2023.1014825
ER  - 

APA

Y, J., J, L., J, P., & HL, H. (2023). Does brand community participation lead to early new product adoption? The roles of networking behavior and prior purchase experience.. Frontiers in psychology. https://doi.org/10.3389/fpsyg.2023.1014825

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