The impact of characteristic factors of the direct-to-consumer marketing model on consumer loyalty in the digital intermediary era.

Mu W, Yi Y

DOI: 10.3389/fpsyg.2024.1347588
Published: 2024
Container: Frontiers in psychology
Publisher: Not recorded
Open access: yes

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Cite this work

BibTeX

@article{allodium:10.3389/fpsyg.2024.1347588,
  title = {The impact of characteristic factors of the direct-to-consumer marketing model on consumer loyalty in the digital intermediary era.},
  author = {Mu W and Yi Y},
  year = {2024},
  journal = {Frontiers in psychology},
  doi = {10.3389/fpsyg.2024.1347588},
  url = {https://doi.org/10.3389/fpsyg.2024.1347588}
}

RIS

TY  - JOUR
TI  - The impact of characteristic factors of the direct-to-consumer marketing model on consumer loyalty in the digital intermediary era.
AU  - Mu W
AU  - Yi Y
PY  - 2024
JO  - Frontiers in psychology
DO  - 10.3389/fpsyg.2024.1347588
UR  - https://doi.org/10.3389/fpsyg.2024.1347588
ER  -

APA

W, M., & Y, Y. (2024). The impact of characteristic factors of the direct-to-consumer marketing model on consumer loyalty in the digital intermediary era.. Frontiers in psychology. https://doi.org/10.3389/fpsyg.2024.1347588

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pubmed · retrieved 2026-09-25T21:16:53.609Z