Understanding university teachers' continuance of an AI teaching assistant: an integrated TTF-TAM-ECM model in higher education.

Liu Z, Cao S, Zhang J, Phongsatha T, Phongsatha S

DOI: 10.3389/fpsyg.2026.1765263
Published: 2026
Container: Frontiers in psychology
Publisher: Not recorded
Open access: yes

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Cite this work

BibTeX

@article{allodium:10.3389/fpsyg.2026.1765263,
  title = {Understanding university teachers' continuance of an AI teaching assistant: an integrated TTF-TAM-ECM model in higher education.},
  author = {Liu Z and Cao S and Zhang J and Phongsatha T and Phongsatha S},
  year = {2026},
  journal = {Frontiers in psychology},
  doi = {10.3389/fpsyg.2026.1765263},
  url = {https://doi.org/10.3389/fpsyg.2026.1765263}
}

RIS

TY  - JOUR
TI  - Understanding university teachers' continuance of an AI teaching assistant: an integrated TTF-TAM-ECM model in higher education.
AU  - Liu Z
AU  - Cao S
AU  - Zhang J
AU  - Phongsatha T
AU  - Phongsatha S
PY  - 2026
JO  - Frontiers in psychology
DO  - 10.3389/fpsyg.2026.1765263
UR  - https://doi.org/10.3389/fpsyg.2026.1765263
ER  -

APA

Z, L., S, C., J, Z., T, P., & S, P. (2026). Understanding university teachers' continuance of an AI teaching assistant: an integrated TTF-TAM-ECM model in higher education.. Frontiers in psychology. https://doi.org/10.3389/fpsyg.2026.1765263

Source records

pubmed · retrieved 2026-11-10T09:43:36.508Z