The impact of sports brand image and product quality on consumer satisfaction: the mediating effects of self-image congruence.

Fan J, Fan Y, Li Q, Yu S, Liang C, Ibrar Ahmad M, Zhang Y, Lu Y

DOI: 10.3389/fpsyg.2026.1778226
Published: 2026
Container: Frontiers in psychology
Publisher: Not recorded
Open access: yes

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Cite this work

BibTeX

@article{allodium:10.3389/fpsyg.2026.1778226,
  title = {The impact of sports brand image and product quality on consumer satisfaction: the mediating effects of self-image congruence.},
  author = {Fan J and Fan Y and Li Q and Yu S and Liang C and Ibrar Ahmad M and Zhang Y and Lu Y},
  year = {2026},
  journal = {Frontiers in psychology},
  doi = {10.3389/fpsyg.2026.1778226},
  url = {https://doi.org/10.3389/fpsyg.2026.1778226}
}

RIS

TY  - JOUR
TI  - The impact of sports brand image and product quality on consumer satisfaction: the mediating effects of self-image congruence.
AU  - Fan J
AU  - Fan Y
AU  - Li Q
AU  - Yu S
AU  - Liang C
AU  - Ibrar Ahmad M
AU  - Zhang Y
AU  - Lu Y
PY  - 2026
JO  - Frontiers in psychology
DO  - 10.3389/fpsyg.2026.1778226
UR  - https://doi.org/10.3389/fpsyg.2026.1778226
ER  -

APA

J, F., Y, F., Q, L., S, Y., C, L., M, I. A., Y, Z., & Y, L. (2026). The impact of sports brand image and product quality on consumer satisfaction: the mediating effects of self-image congruence.. Frontiers in psychology. https://doi.org/10.3389/fpsyg.2026.1778226

Source records

pubmed · retrieved 2026-11-10T10:50:05.277Z