A study on the influence of virtual idol endorsers on consumer brand attitude.

Song P, Wang T, Shi K, Zhao Y, Xu X

DOI: 10.3389/fpsyg.2026.1819749
Published: 2026
Container: Frontiers in psychology
Publisher: Not recorded
Open access: yes

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limited evidence Score 45/100 under policy 1.0.0. This is a metadata assessment, not a judgment of the paper's conclusions.

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Cite this work

BibTeX

@article{allodium:10.3389/fpsyg.2026.1819749,
  title = {A study on the influence of virtual idol endorsers on consumer brand attitude.},
  author = {Song P and Wang T and Shi K and Zhao Y and Xu X},
  year = {2026},
  journal = {Frontiers in psychology},
  doi = {10.3389/fpsyg.2026.1819749},
  url = {https://doi.org/10.3389/fpsyg.2026.1819749}
}

RIS

TY  - JOUR
TI  - A study on the influence of virtual idol endorsers on consumer brand attitude.
AU  - Song P
AU  - Wang T
AU  - Shi K
AU  - Zhao Y
AU  - Xu X
PY  - 2026
JO  - Frontiers in psychology
DO  - 10.3389/fpsyg.2026.1819749
UR  - https://doi.org/10.3389/fpsyg.2026.1819749
ER  -

APA

P, S., T, W., K, S., Y, Z., & X, X. (2026). A study on the influence of virtual idol endorsers on consumer brand attitude.. Frontiers in psychology. https://doi.org/10.3389/fpsyg.2026.1819749

Source records

pubmed · retrieved 2026-09-26T00:14:12.766Z