Online shopping motivations and behavioral heterogeneity of digital nomads in livestream e-commerce: the moderating role of celebrity worship.

Sun B, Ke W

DOI: 10.3389/fpsyg.2026.1823174
Published: 2026
Container: Frontiers in psychology
Publisher: Not recorded
Open access: yes

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Cite this work

BibTeX

@article{allodium:10.3389/fpsyg.2026.1823174,
  title = {Online shopping motivations and behavioral heterogeneity of digital nomads in livestream e-commerce: the moderating role of celebrity worship.},
  author = {Sun B and Ke W},
  year = {2026},
  journal = {Frontiers in psychology},
  doi = {10.3389/fpsyg.2026.1823174},
  url = {https://doi.org/10.3389/fpsyg.2026.1823174}
}

RIS

TY  - JOUR
TI  - Online shopping motivations and behavioral heterogeneity of digital nomads in livestream e-commerce: the moderating role of celebrity worship.
AU  - Sun B
AU  - Ke W
PY  - 2026
JO  - Frontiers in psychology
DO  - 10.3389/fpsyg.2026.1823174
UR  - https://doi.org/10.3389/fpsyg.2026.1823174
ER  -

APA

B, S., & W, K. (2026). Online shopping motivations and behavioral heterogeneity of digital nomads in livestream e-commerce: the moderating role of celebrity worship.. Frontiers in psychology. https://doi.org/10.3389/fpsyg.2026.1823174

Source records

pubmed · retrieved 2026-09-25T18:08:17.580Z