The relationship between the social media advertising content characteristics and the advertising effectiveness of female users: a moderated mediation model based on basic psychological needs.
- DOI
- 10.3389/fpsyg.2026.1831184
- Published
- 2026
- Container
- Frontiers in psychology
- Publisher
- Not recorded
- Open access
- yes
Credibility signals
limited evidence Score 45/100 under policy 1.0.0. This is a metadata assessment, not a judgment of the paper's conclusions.
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- cautionMetadata completeness: 5 of 6 scored descriptive metadata groups are present; missing fields increase uncertainty.
Cite this work
BibTeX
@article{allodium:10.3389/fpsyg.2026.1831184,
title = {The relationship between the social media advertising content characteristics and the advertising effectiveness of female users: a moderated mediation model based on basic psychological needs.},
author = {Han Y},
year = {2026},
journal = {Frontiers in psychology},
doi = {10.3389/fpsyg.2026.1831184},
url = {https://doi.org/10.3389/fpsyg.2026.1831184}
}RIS
TY - JOUR TI - The relationship between the social media advertising content characteristics and the advertising effectiveness of female users: a moderated mediation model based on basic psychological needs. AU - Han Y PY - 2026 JO - Frontiers in psychology DO - 10.3389/fpsyg.2026.1831184 UR - https://doi.org/10.3389/fpsyg.2026.1831184 ER -
APA
Y, H. (2026). The relationship between the social media advertising content characteristics and the advertising effectiveness of female users: a moderated mediation model based on basic psychological needs.. Frontiers in psychology. https://doi.org/10.3389/fpsyg.2026.1831184
Source records
- pubmed · retrieved 2026-11-10T11:33:28.638Z