Understanding the impact of perceived emotional valence of eco-labels for novel food products on consumer preferences, visual attention, and cognition - a multimodal study using EEG and eye tracking.

Parasuram U, Yue C, Steede G, Gallardo RK, Eisenreich BR, Clark M

Open source

DOI
10.3389/fpsyg.2026.1836306
Published
2026
Container
Frontiers in psychology
Publisher
Not recorded
Open access
yes

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BibTeX

@article{allodium:10.3389/fpsyg.2026.1836306,
  title = {Understanding the impact of perceived emotional valence of eco-labels for novel food products on consumer preferences, visual attention, and cognition - a multimodal study using EEG and eye tracking.},
  author = {Parasuram U and Yue C and Steede G and Gallardo RK and Eisenreich BR and Clark M},
  year = {2026},
  journal = {Frontiers in psychology},
  doi = {10.3389/fpsyg.2026.1836306},
  url = {https://doi.org/10.3389/fpsyg.2026.1836306}
}

RIS

TY  - JOUR
TI  - Understanding the impact of perceived emotional valence of eco-labels for novel food products on consumer preferences, visual attention, and cognition - a multimodal study using EEG and eye tracking.
AU  - Parasuram U
AU  - Yue C
AU  - Steede G
AU  - Gallardo RK
AU  - Eisenreich BR
AU  - Clark M
PY  - 2026
JO  - Frontiers in psychology
DO  - 10.3389/fpsyg.2026.1836306
UR  - https://doi.org/10.3389/fpsyg.2026.1836306
ER  - 

APA

U, P., C, Y., G, S., RK, G., BR, E., & M, C. (2026). Understanding the impact of perceived emotional valence of eco-labels for novel food products on consumer preferences, visual attention, and cognition - a multimodal study using EEG and eye tracking.. Frontiers in psychology. https://doi.org/10.3389/fpsyg.2026.1836306

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