Extending the UTAUT model to explore the acceptance and use of generative AI: the roles of generative AI identity and trust.

Chen DF, Lin HP, Chu TH

DOI: 10.3389/fpsyg.2026.1846181
Published: 2026
Container: Frontiers in psychology
Publisher: Not recorded
Open access: yes

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Cite this work

BibTeX

@article{allodium:10.3389/fpsyg.2026.1846181,
  title = {Extending the UTAUT model to explore the acceptance and use of generative AI: the roles of generative AI identity and trust.},
  author = {Chen DF and Lin HP and Chu TH},
  year = {2026},
  journal = {Frontiers in psychology},
  doi = {10.3389/fpsyg.2026.1846181},
  url = {https://doi.org/10.3389/fpsyg.2026.1846181}
}

RIS

TY  - JOUR
TI  - Extending the UTAUT model to explore the acceptance and use of generative AI: the roles of generative AI identity and trust.
AU  - Chen DF
AU  - Lin HP
AU  - Chu TH
PY  - 2026
JO  - Frontiers in psychology
DO  - 10.3389/fpsyg.2026.1846181
UR  - https://doi.org/10.3389/fpsyg.2026.1846181
ER  -

APA

DF, C., HP, L., & TH, C. (2026). Extending the UTAUT model to explore the acceptance and use of generative AI: the roles of generative AI identity and trust.. Frontiers in psychology. https://doi.org/10.3389/fpsyg.2026.1846181

Source records

pubmed · retrieved 2026-09-27T10:45:58.486Z