Human and digital human narrators in intangible cultural heritage short videos: dual psychological evaluation pathways through customer inspiration to electronic word-of-mouth intention.

Zhu H, Li W, Huang Z, Hu B, Lin R

Open source

DOI
10.3389/fpsyg.2026.1960625
Published
2026
Container
Frontiers in psychology
Publisher
Not recorded
Open access
yes

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BibTeX

@article{allodium:10.3389/fpsyg.2026.1960625,
  title = {Human and digital human narrators in intangible cultural heritage short videos: dual psychological evaluation pathways through customer inspiration to electronic word-of-mouth intention.},
  author = {Zhu H and Li W and Huang Z and Hu B and Lin R},
  year = {2026},
  journal = {Frontiers in psychology},
  doi = {10.3389/fpsyg.2026.1960625},
  url = {https://doi.org/10.3389/fpsyg.2026.1960625}
}

RIS

TY  - JOUR
TI  - Human and digital human narrators in intangible cultural heritage short videos: dual psychological evaluation pathways through customer inspiration to electronic word-of-mouth intention.
AU  - Zhu H
AU  - Li W
AU  - Huang Z
AU  - Hu B
AU  - Lin R
PY  - 2026
JO  - Frontiers in psychology
DO  - 10.3389/fpsyg.2026.1960625
UR  - https://doi.org/10.3389/fpsyg.2026.1960625
ER  - 

APA

H, Z., W, L., Z, H., B, H., & R, L. (2026). Human and digital human narrators in intangible cultural heritage short videos: dual psychological evaluation pathways through customer inspiration to electronic word-of-mouth intention.. Frontiers in psychology. https://doi.org/10.3389/fpsyg.2026.1960625

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