Parasocial and interpersonal interaction: distinct associations with customer value co-creation in virtual brand communities

Xiaomei Wu, Tianmin Ma, Kaile Wang, Hongyan Lin

Open source

DOI: 10.3389/fpsyg.2026.1975666
Published: 2026-10-21
Container: Frontiers in Psychology
Publisher: Frontiers Media SA
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.3389/fpsyg.2026.1975666,
  title = {Parasocial and interpersonal interaction: distinct associations with customer value co-creation in virtual brand communities},
  author = {Xiaomei Wu and Tianmin Ma and Kaile Wang and Hongyan Lin},
  year = {2026},
  journal = {Frontiers in Psychology},
  doi = {10.3389/fpsyg.2026.1975666},
  url = {https://doi.org/10.3389/fpsyg.2026.1975666}
}

RIS

TY  - JOUR
TI  - Parasocial and interpersonal interaction: distinct associations with customer value co-creation in virtual brand communities
AU  - Xiaomei Wu
AU  - Tianmin Ma
AU  - Kaile Wang
AU  - Hongyan Lin
PY  - 2026
JO  - Frontiers in Psychology
DO  - 10.3389/fpsyg.2026.1975666
UR  - https://doi.org/10.3389/fpsyg.2026.1975666
ER  -

APA

Wu, X., Ma, T., Wang, K., & Lin, H. (2026). Parasocial and interpersonal interaction: distinct associations with customer value co-creation in virtual brand communities. Frontiers in Psychology. https://doi.org/10.3389/fpsyg.2026.1975666

Source records

crossref · retrieved 2026-11-09T14:18:48.758Z