Evaluating Personalization: The AB Testing Pitfalls Companies Might Not Be Aware of-A Spotlight on the Automotive Sector Websites.

Esteller-Cucala M, Fernandez V, Villuendas D

Open source

DOI: 10.3389/frai.2020.00020
Published: 2020
Container: Frontiers in artificial intelligence
Publisher: Not recorded
Open access: yes

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Cite this work

BibTeX

@article{allodium:10.3389/frai.2020.00020,
  title = {Evaluating Personalization: The AB Testing Pitfalls Companies Might Not Be Aware of-A Spotlight on the Automotive Sector Websites.},
  author = {Esteller-Cucala M and Fernandez V and Villuendas D},
  year = {2020},
  journal = {Frontiers in artificial intelligence},
  doi = {10.3389/frai.2020.00020},
  url = {https://doi.org/10.3389/frai.2020.00020}
}

RIS

TY  - JOUR
TI  - Evaluating Personalization: The AB Testing Pitfalls Companies Might Not Be Aware of-A Spotlight on the Automotive Sector Websites.
AU  - Esteller-Cucala M
AU  - Fernandez V
AU  - Villuendas D
PY  - 2020
JO  - Frontiers in artificial intelligence
DO  - 10.3389/frai.2020.00020
UR  - https://doi.org/10.3389/frai.2020.00020
ER  -

APA

M, E., V, F., & D, V. (2020). Evaluating Personalization: The AB Testing Pitfalls Companies Might Not Be Aware of-A Spotlight on the Automotive Sector Websites.. Frontiers in artificial intelligence. https://doi.org/10.3389/frai.2020.00020

Source records

pubmed · retrieved 2026-09-25T14:58:34.709Z
europe-pmc · retrieved 2026-09-25T14:58:34.712Z
doaj · retrieved 2026-09-25T14:58:34.701Z