Transforming data to delight: AI-led campaign personalization shapes digital natives' intention to accept over a TAM-VAM approach.

Durgha Devi L, Arumugam T

Open source

DOI: 10.3389/frai.2026.1734151
Published: 2026
Container: Frontiers in artificial intelligence
Publisher: Not recorded
Open access: yes

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Cite this work

BibTeX

@article{allodium:10.3389/frai.2026.1734151,
  title = {Transforming data to delight: AI-led campaign personalization shapes digital natives' intention to accept over a TAM-VAM approach.},
  author = {Durgha Devi L and Arumugam T},
  year = {2026},
  journal = {Frontiers in artificial intelligence},
  doi = {10.3389/frai.2026.1734151},
  url = {https://doi.org/10.3389/frai.2026.1734151}
}

RIS

TY  - JOUR
TI  - Transforming data to delight: AI-led campaign personalization shapes digital natives' intention to accept over a TAM-VAM approach.
AU  - Durgha Devi L
AU  - Arumugam T
PY  - 2026
JO  - Frontiers in artificial intelligence
DO  - 10.3389/frai.2026.1734151
UR  - https://doi.org/10.3389/frai.2026.1734151
ER  -

APA

L, D. D., & T, A. (2026). Transforming data to delight: AI-led campaign personalization shapes digital natives' intention to accept over a TAM-VAM approach.. Frontiers in artificial intelligence. https://doi.org/10.3389/frai.2026.1734151

Source records

pubmed · retrieved 2026-09-25T12:26:01.567Z
europe-pmc · retrieved 2026-09-25T12:26:01.629Z
doaj · retrieved 2026-09-25T12:26:01.579Z