Linking customer big data analytics to firm performance: evidence from B2B organizations in an emerging market context.

Soomro YA, Baeshen Y.

DOI: 10.3389/frai.2026.1757750
Published: 2026-05-05
Container: Front Artif Intell
Publisher: Not recorded
Open access: yes

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Cite this work

BibTeX

@article{allodium:10.3389/frai.2026.1757750,
  title = {Linking customer big data analytics to firm performance: evidence from B2B organizations in an emerging market context.},
  author = {Soomro YA and  Baeshen Y.},
  year = {2026},
  journal = {Front Artif Intell},
  doi = {10.3389/frai.2026.1757750},
  url = {https://doi.org/10.3389/frai.2026.1757750}
}

RIS

TY  - JOUR
TI  - Linking customer big data analytics to firm performance: evidence from B2B organizations in an emerging market context.
AU  - Soomro YA
AU  -  Baeshen Y.
PY  - 2026
JO  - Front Artif Intell
DO  - 10.3389/frai.2026.1757750
UR  - https://doi.org/10.3389/frai.2026.1757750
ER  -

APA

YA, S., & Y., B. (2026). Linking customer big data analytics to firm performance: evidence from B2B organizations in an emerging market context.. Front Artif Intell. https://doi.org/10.3389/frai.2026.1757750

Source records

europe-pmc · retrieved 2026-09-27T13:10:35.282Z