Applying EASTL ethical constructs in AI-driven CRM: the mediating role of sustainable customer trust in enhancing customer retention in private sector banks.
- DOI
- 10.3389/frai.2026.1865410
- Published
- 2026
- Container
- Frontiers in artificial intelligence
- Publisher
- Not recorded
- Open access
- yes
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Cite this work
BibTeX
@article{allodium:10.3389/frai.2026.1865410,
title = {Applying EASTL ethical constructs in AI-driven CRM: the mediating role of sustainable customer trust in enhancing customer retention in private sector banks.},
author = {Geetha A and Venkatragavan V},
year = {2026},
journal = {Frontiers in artificial intelligence},
doi = {10.3389/frai.2026.1865410},
url = {https://doi.org/10.3389/frai.2026.1865410}
}RIS
TY - JOUR TI - Applying EASTL ethical constructs in AI-driven CRM: the mediating role of sustainable customer trust in enhancing customer retention in private sector banks. AU - Geetha A AU - Venkatragavan V PY - 2026 JO - Frontiers in artificial intelligence DO - 10.3389/frai.2026.1865410 UR - https://doi.org/10.3389/frai.2026.1865410 ER -
APA
A, G., & V, V. (2026). Applying EASTL ethical constructs in AI-driven CRM: the mediating role of sustainable customer trust in enhancing customer retention in private sector banks.. Frontiers in artificial intelligence. https://doi.org/10.3389/frai.2026.1865410
Source records
- pubmed · retrieved 2026-09-26T00:52:48.745Z