Applying EASTL ethical constructs in AI-driven CRM: the mediating role of sustainable customer trust in enhancing customer retention in private sector banks

A. Geetha, V. Venkatragavan

Open source

DOI: 10.3389/frai.2026.1865410
Published: 2026-08-03
Container: Frontiers in Artificial Intelligence
Publisher: Frontiers Media SA
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.3389/frai.2026.1865410,
  title = {Applying EASTL ethical constructs in AI-driven CRM: the mediating role of sustainable customer trust in enhancing customer retention in private sector banks},
  author = {A. Geetha and V. Venkatragavan},
  year = {2026},
  journal = {Frontiers in Artificial Intelligence},
  doi = {10.3389/frai.2026.1865410},
  url = {https://doi.org/10.3389/frai.2026.1865410}
}

RIS

TY  - JOUR
TI  - Applying EASTL ethical constructs in AI-driven CRM: the mediating role of sustainable customer trust in enhancing customer retention in private sector banks
AU  - A. Geetha
AU  - V. Venkatragavan
PY  - 2026
JO  - Frontiers in Artificial Intelligence
DO  - 10.3389/frai.2026.1865410
UR  - https://doi.org/10.3389/frai.2026.1865410
ER  -

APA

Geetha, A., & Venkatragavan, V. (2026). Applying EASTL ethical constructs in AI-driven CRM: the mediating role of sustainable customer trust in enhancing customer retention in private sector banks. Frontiers in Artificial Intelligence. https://doi.org/10.3389/frai.2026.1865410

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crossref · retrieved 2026-11-06T16:31:13.510Z