The influence of Artificial Intelligence chatbots on consumer behaviour in digital marketing.

Anvari R, Khergiani S, Mobarhan R, Mohd Yusof H

DOI: 10.3389/frai.2026.1887433
Published: 2026
Container: Frontiers in artificial intelligence
Publisher: Not recorded
Open access: yes

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Cite this work

BibTeX

@article{allodium:10.3389/frai.2026.1887433,
  title = {The influence of Artificial Intelligence chatbots on consumer behaviour in digital marketing.},
  author = {Anvari R and Khergiani S and Mobarhan R and Mohd Yusof H},
  year = {2026},
  journal = {Frontiers in artificial intelligence},
  doi = {10.3389/frai.2026.1887433},
  url = {https://doi.org/10.3389/frai.2026.1887433}
}

RIS

TY  - JOUR
TI  - The influence of Artificial Intelligence chatbots on consumer behaviour in digital marketing.
AU  - Anvari R
AU  - Khergiani S
AU  - Mobarhan R
AU  - Mohd Yusof H
PY  - 2026
JO  - Frontiers in artificial intelligence
DO  - 10.3389/frai.2026.1887433
UR  - https://doi.org/10.3389/frai.2026.1887433
ER  -

APA

R, A., S, K., R, M., & H, M. Y. (2026). The influence of Artificial Intelligence chatbots on consumer behaviour in digital marketing.. Frontiers in artificial intelligence. https://doi.org/10.3389/frai.2026.1887433

Source records

pubmed · retrieved 2026-11-10T11:31:26.604Z