Artificial intelligence-driven personalization in digital marketing: effects on customer experience, purchase intention, and AI-supported managerial responsiveness.

Abbas M, Arnida A, Younus M, Meiyani E

DOI: 10.3389/frai.2026.1962501
Published: 2026
Container: Frontiers in artificial intelligence
Publisher: Not recorded
Open access: yes

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Cite this work

BibTeX

@article{allodium:10.3389/frai.2026.1962501,
  title = {Artificial intelligence-driven personalization in digital marketing: effects on customer experience, purchase intention, and AI-supported managerial responsiveness.},
  author = {Abbas M and Arnida A and Younus M and Meiyani E},
  year = {2026},
  journal = {Frontiers in artificial intelligence},
  doi = {10.3389/frai.2026.1962501},
  url = {https://doi.org/10.3389/frai.2026.1962501}
}

RIS

TY  - JOUR
TI  - Artificial intelligence-driven personalization in digital marketing: effects on customer experience, purchase intention, and AI-supported managerial responsiveness.
AU  - Abbas M
AU  - Arnida A
AU  - Younus M
AU  - Meiyani E
PY  - 2026
JO  - Frontiers in artificial intelligence
DO  - 10.3389/frai.2026.1962501
UR  - https://doi.org/10.3389/frai.2026.1962501
ER  -

APA

M, A., A, A., M, Y., & E, M. (2026). Artificial intelligence-driven personalization in digital marketing: effects on customer experience, purchase intention, and AI-supported managerial responsiveness.. Frontiers in artificial intelligence. https://doi.org/10.3389/frai.2026.1962501

Source records

pubmed · retrieved 2026-11-10T11:15:57.446Z