Linking innovation with hospital performance: the mediating role of experiential healthcare marketing

Abdul Rauf, Lilian Anthonysamy, Hamid Mahmood, Norhilmi Muhammad, Muhammad Hammad, Ihtisham Ullah

Open source

DOI
10.3389/frhs.2026.1875713
Published
2026-07-21
Container
Frontiers in Health Services
Publisher
Frontiers Media SA
Open access
unknown

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BibTeX

@article{allodium:10.3389/frhs.2026.1875713,
  title = {Linking innovation with hospital performance: the mediating role of experiential healthcare marketing},
  author = {Abdul Rauf and Lilian Anthonysamy and Hamid Mahmood and Norhilmi Muhammad and Muhammad Hammad and Ihtisham Ullah},
  year = {2026},
  journal = {Frontiers in Health Services},
  doi = {10.3389/frhs.2026.1875713},
  url = {https://doi.org/10.3389/frhs.2026.1875713}
}

RIS

TY  - JOUR
TI  - Linking innovation with hospital performance: the mediating role of experiential healthcare marketing
AU  - Abdul Rauf
AU  - Lilian Anthonysamy
AU  - Hamid Mahmood
AU  - Norhilmi Muhammad
AU  - Muhammad Hammad
AU  - Ihtisham Ullah
PY  - 2026
JO  - Frontiers in Health Services
DO  - 10.3389/frhs.2026.1875713
UR  - https://doi.org/10.3389/frhs.2026.1875713
ER  - 

APA

Rauf, A., Anthonysamy, L., Mahmood, H., Muhammad, N., Hammad, M., & Ullah, I. (2026). Linking innovation with hospital performance: the mediating role of experiential healthcare marketing. Frontiers in Health Services. https://doi.org/10.3389/frhs.2026.1875713

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