AI-driven personalization and impulsive buying in e-commerce: a bibliometric analysis of research trends among Millennials and Generation Z

Alain Monica George, Rupa R, Shinta Sebastian, Vimal George Kurian, Jithin Joy

Open source

DOI: 10.3389/frma.2026.1860513
Published: 2026-05-29
Container: Frontiers in Research Metrics and Analytics
Publisher: Frontiers Media SA
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.3389/frma.2026.1860513,
  title = {AI-driven personalization and impulsive buying in e-commerce: a bibliometric analysis of research trends among Millennials and Generation Z},
  author = {Alain Monica George and Rupa R and Shinta Sebastian and Vimal George Kurian and Jithin Joy},
  year = {2026},
  journal = {Frontiers in Research Metrics and Analytics},
  doi = {10.3389/frma.2026.1860513},
  url = {https://doi.org/10.3389/frma.2026.1860513}
}

RIS

TY  - JOUR
TI  - AI-driven personalization and impulsive buying in e-commerce: a bibliometric analysis of research trends among Millennials and Generation Z
AU  - Alain Monica George
AU  - Rupa R
AU  - Shinta Sebastian
AU  - Vimal George Kurian
AU  - Jithin Joy
PY  - 2026
JO  - Frontiers in Research Metrics and Analytics
DO  - 10.3389/frma.2026.1860513
UR  - https://doi.org/10.3389/frma.2026.1860513
ER  -

APA

George, A. M., R, R., Sebastian, S., Kurian, V. G., & Joy, J. (2026). AI-driven personalization and impulsive buying in e-commerce: a bibliometric analysis of research trends among Millennials and Generation Z. Frontiers in Research Metrics and Analytics. https://doi.org/10.3389/frma.2026.1860513

Source records

crossref · retrieved 2026-09-26T01:44:03.136Z