AI-driven marketing tactics and consumer behavior: a bibliometric review and systematic literature review

Swati Ahuja, Amit Dutt, Nancy Sahni, Jaskiran Kaur

Open source

DOI: 10.3389/frma.2026.1914129
Published: 2026-08-12
Container: Frontiers in Research Metrics and Analytics
Publisher: Frontiers Media SA
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.3389/frma.2026.1914129,
  title = {AI-driven marketing tactics and consumer behavior: a bibliometric review and systematic literature review},
  author = {Swati Ahuja and Amit Dutt and Nancy Sahni and Jaskiran Kaur},
  year = {2026},
  journal = {Frontiers in Research Metrics and Analytics},
  doi = {10.3389/frma.2026.1914129},
  url = {https://doi.org/10.3389/frma.2026.1914129}
}

RIS

TY  - JOUR
TI  - AI-driven marketing tactics and consumer behavior: a bibliometric review and systematic literature review
AU  - Swati Ahuja
AU  - Amit Dutt
AU  - Nancy Sahni
AU  - Jaskiran Kaur
PY  - 2026
JO  - Frontiers in Research Metrics and Analytics
DO  - 10.3389/frma.2026.1914129
UR  - https://doi.org/10.3389/frma.2026.1914129
ER  -

APA

Ahuja, S., Dutt, A., Sahni, N., & Kaur, J. (2026). AI-driven marketing tactics and consumer behavior: a bibliometric review and systematic literature review. Frontiers in Research Metrics and Analytics. https://doi.org/10.3389/frma.2026.1914129

Source records

crossref · retrieved 2026-09-26T04:19:36.114Z