AI-driven marketing tactics and consumer behavior: a bibliometric review and systematic literature review.

Ahuja S, Dutt A, Sahni N, Kaur J

DOI: 10.3389/frma.2026.1914129
Published: 2026
Container: Frontiers in research metrics and analytics
Publisher: Not recorded
Open access: yes

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Cite this work

BibTeX

@article{allodium:10.3389/frma.2026.1914129,
  title = {AI-driven marketing tactics and consumer behavior: a bibliometric review and systematic literature review.},
  author = {Ahuja S and Dutt A and Sahni N and Kaur J},
  year = {2026},
  journal = {Frontiers in research metrics and analytics},
  doi = {10.3389/frma.2026.1914129},
  url = {https://doi.org/10.3389/frma.2026.1914129}
}

RIS

TY  - JOUR
TI  - AI-driven marketing tactics and consumer behavior: a bibliometric review and systematic literature review.
AU  - Ahuja S
AU  - Dutt A
AU  - Sahni N
AU  - Kaur J
PY  - 2026
JO  - Frontiers in research metrics and analytics
DO  - 10.3389/frma.2026.1914129
UR  - https://doi.org/10.3389/frma.2026.1914129
ER  -

APA

S, A., A, D., N, S., & J, K. (2026). AI-driven marketing tactics and consumer behavior: a bibliometric review and systematic literature review.. Frontiers in research metrics and analytics. https://doi.org/10.3389/frma.2026.1914129

Source records

pubmed · retrieved 2026-11-10T12:01:01.810Z