Unlocking high-value football fans: unsupervised machine learning for customer segmentation and lifetime value.

Chouaten K, Rodriguez Rivero C, Nack F, Reckers M

DOI: 10.3389/fspor.2024.1362489
Published: 2024
Container: Frontiers in sports and active living
Publisher: Not recorded
Open access: yes

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Cite this work

BibTeX

@article{allodium:10.3389/fspor.2024.1362489,
  title = {Unlocking high-value football fans: unsupervised machine learning for customer segmentation and lifetime value.},
  author = {Chouaten K and Rodriguez Rivero C and Nack F and Reckers M},
  year = {2024},
  journal = {Frontiers in sports and active living},
  doi = {10.3389/fspor.2024.1362489},
  url = {https://doi.org/10.3389/fspor.2024.1362489}
}

RIS

TY  - JOUR
TI  - Unlocking high-value football fans: unsupervised machine learning for customer segmentation and lifetime value.
AU  - Chouaten K
AU  - Rodriguez Rivero C
AU  - Nack F
AU  - Reckers M
PY  - 2024
JO  - Frontiers in sports and active living
DO  - 10.3389/fspor.2024.1362489
UR  - https://doi.org/10.3389/fspor.2024.1362489
ER  -

APA

K, C., C, R. R., F, N., & M, R. (2024). Unlocking high-value football fans: unsupervised machine learning for customer segmentation and lifetime value.. Frontiers in sports and active living. https://doi.org/10.3389/fspor.2024.1362489

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pubmed · retrieved 2026-11-10T13:23:14.139Z