Fintech-driven sport event sponsorship: how commercial banks' innovative marketing strategies shape destination branding and inclusive tourism.
- DOI
- 10.3389/fspor.2026.1823565
- Published
- 2026
- Container
- Frontiers in sports and active living
- Publisher
- Not recorded
- Open access
- yes
Credibility signals
limited evidence Score 45/100 under policy 1.0.0. This is a metadata assessment, not a judgment of the paper's conclusions.
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Cite this work
BibTeX
@article{allodium:10.3389/fspor.2026.1823565,
title = {Fintech-driven sport event sponsorship: how commercial banks' innovative marketing strategies shape destination branding and inclusive tourism.},
author = {Atoevna TS and Anvarovich QA and Junaydulloyevich AM and Qizi RDI and Umarovich SA},
year = {2026},
journal = {Frontiers in sports and active living},
doi = {10.3389/fspor.2026.1823565},
url = {https://doi.org/10.3389/fspor.2026.1823565}
}RIS
TY - JOUR TI - Fintech-driven sport event sponsorship: how commercial banks' innovative marketing strategies shape destination branding and inclusive tourism. AU - Atoevna TS AU - Anvarovich QA AU - Junaydulloyevich AM AU - Qizi RDI AU - Umarovich SA PY - 2026 JO - Frontiers in sports and active living DO - 10.3389/fspor.2026.1823565 UR - https://doi.org/10.3389/fspor.2026.1823565 ER -
APA
TS, A., QA, A., AM, J., RDI, Q., & SA, U. (2026). Fintech-driven sport event sponsorship: how commercial banks' innovative marketing strategies shape destination branding and inclusive tourism.. Frontiers in sports and active living. https://doi.org/10.3389/fspor.2026.1823565
Source records
- pubmed · retrieved 2026-09-26T06:50:50.088Z