Fintech-driven sport event sponsorship: how commercial banks’ innovative marketing strategies shape destination branding and inclusive tourism

Toyirova Sarvinoz Atoevna, Qodirov Azizjon Anvarovich, Abdullayev Mehriddin Junaydulloyevich, Rajabova Dilbar Ixtiyor Qizi, Sherov Anvar Umarovich

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DOI: 10.3389/fspor.2026.1823565
Published: 2026-06-16
Container: Frontiers in Sports and Active Living
Publisher: Frontiers Media SA
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.3389/fspor.2026.1823565,
  title = {Fintech-driven sport event sponsorship: how commercial banks’ innovative marketing strategies shape destination branding and inclusive tourism},
  author = {Toyirova Sarvinoz Atoevna and Qodirov Azizjon Anvarovich and Abdullayev Mehriddin Junaydulloyevich and Rajabova Dilbar Ixtiyor Qizi and Sherov Anvar Umarovich},
  year = {2026},
  journal = {Frontiers in Sports and Active Living},
  doi = {10.3389/fspor.2026.1823565},
  url = {https://doi.org/10.3389/fspor.2026.1823565}
}

RIS

TY  - JOUR
TI  - Fintech-driven sport event sponsorship: how commercial banks’ innovative marketing strategies shape destination branding and inclusive tourism
AU  - Toyirova Sarvinoz Atoevna
AU  - Qodirov Azizjon Anvarovich
AU  - Abdullayev Mehriddin Junaydulloyevich
AU  - Rajabova Dilbar Ixtiyor Qizi
AU  - Sherov Anvar Umarovich
PY  - 2026
JO  - Frontiers in Sports and Active Living
DO  - 10.3389/fspor.2026.1823565
UR  - https://doi.org/10.3389/fspor.2026.1823565
ER  -

APA

Atoevna, T. S., Anvarovich, Q. A., Junaydulloyevich, A. M., Qizi, R. D. I., & Umarovich, S. A. (2026). Fintech-driven sport event sponsorship: how commercial banks’ innovative marketing strategies shape destination branding and inclusive tourism. Frontiers in Sports and Active Living. https://doi.org/10.3389/fspor.2026.1823565

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crossref · retrieved 2026-11-10T14:36:25.406Z