The effect of sport event brand perception on revisit intention: the mediating roles of experiential satisfaction and emotional connection.

Ma L, Han J

Open source

DOI
10.3389/fspor.2026.1884993
Published
2026
Container
Frontiers in sports and active living
Publisher
Not recorded
Open access
yes

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BibTeX

@article{allodium:10.3389/fspor.2026.1884993,
  title = {The effect of sport event brand perception on revisit intention: the mediating roles of experiential satisfaction and emotional connection.},
  author = {Ma L and Han J},
  year = {2026},
  journal = {Frontiers in sports and active living},
  doi = {10.3389/fspor.2026.1884993},
  url = {https://doi.org/10.3389/fspor.2026.1884993}
}

RIS

TY  - JOUR
TI  - The effect of sport event brand perception on revisit intention: the mediating roles of experiential satisfaction and emotional connection.
AU  - Ma L
AU  - Han J
PY  - 2026
JO  - Frontiers in sports and active living
DO  - 10.3389/fspor.2026.1884993
UR  - https://doi.org/10.3389/fspor.2026.1884993
ER  - 

APA

L, M., & J, H. (2026). The effect of sport event brand perception on revisit intention: the mediating roles of experiential satisfaction and emotional connection.. Frontiers in sports and active living. https://doi.org/10.3389/fspor.2026.1884993

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