Sport sponsorship and sponsorship-linked investment under Saudi Vision 2030: a PRISMA-ScR review of direct and contextual evidence on brand equity, legitimacy, and value co-creation.
- DOI
- 10.3389/fspor.2026.1920675
- Published
- 2026-09-24
- Container
- Front Sports Act Living
- Publisher
- Not recorded
- Open access
- no
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Cite this work
BibTeX
@article{allodium:10.3389/fspor.2026.1920675,
title = {Sport sponsorship and sponsorship-linked investment under Saudi Vision 2030: a PRISMA-ScR review of direct and contextual evidence on brand equity, legitimacy, and value co-creation.},
author = {Awad A and Aldabousi AM and Elbialy HE and Elnazer AA.},
year = {2026},
journal = {Front Sports Act Living},
doi = {10.3389/fspor.2026.1920675},
url = {https://doi.org/10.3389/fspor.2026.1920675}
}RIS
TY - JOUR TI - Sport sponsorship and sponsorship-linked investment under Saudi Vision 2030: a PRISMA-ScR review of direct and contextual evidence on brand equity, legitimacy, and value co-creation. AU - Awad A AU - Aldabousi AM AU - Elbialy HE AU - Elnazer AA. PY - 2026 JO - Front Sports Act Living DO - 10.3389/fspor.2026.1920675 UR - https://doi.org/10.3389/fspor.2026.1920675 ER -
APA
A, A., AM, A., HE, E., & AA., E. (2026). Sport sponsorship and sponsorship-linked investment under Saudi Vision 2030: a PRISMA-ScR review of direct and contextual evidence on brand equity, legitimacy, and value co-creation.. Front Sports Act Living. https://doi.org/10.3389/fspor.2026.1920675
Source records
- europe-pmc · retrieved 2026-11-10T14:28:38.052Z
- doaj · retrieved 2026-11-10T14:28:38.042Z