A Comprehensive Overview of Micro-Influencer Marketing: Decoding the Current Landscape, Impacts, and Trends.

Chen J, Zhang Y, Cai H, Liu L, Liao M, Fang J

Open source

DOI: 10.3390/bs14030243
Published: 2024 Mar 18
Container: Behavioral sciences (Basel, Switzerland)
Publisher: Not recorded
Open access: yes

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Cite this work

BibTeX

@article{allodium:10.3390/bs14030243,
  title = {A Comprehensive Overview of Micro-Influencer Marketing: Decoding the Current Landscape, Impacts, and Trends.},
  author = {Chen J and Zhang Y and Cai H and Liu L and Liao M and Fang J},
  year = {2024},
  journal = {Behavioral sciences (Basel, Switzerland)},
  doi = {10.3390/bs14030243},
  url = {https://doi.org/10.3390/bs14030243}
}

RIS

TY  - JOUR
TI  - A Comprehensive Overview of Micro-Influencer Marketing: Decoding the Current Landscape, Impacts, and Trends.
AU  - Chen J
AU  - Zhang Y
AU  - Cai H
AU  - Liu L
AU  - Liao M
AU  - Fang J
PY  - 2024
JO  - Behavioral sciences (Basel, Switzerland)
DO  - 10.3390/bs14030243
UR  - https://doi.org/10.3390/bs14030243
ER  -

APA

J, C., Y, Z., H, C., L, L., M, L., & J, F. (2024). A Comprehensive Overview of Micro-Influencer Marketing: Decoding the Current Landscape, Impacts, and Trends.. Behavioral sciences (Basel, Switzerland). https://doi.org/10.3390/bs14030243

Source records

pubmed · retrieved 2026-09-25T13:20:06.590Z
europe-pmc · retrieved 2026-09-25T13:20:06.600Z
doaj · retrieved 2026-09-25T13:20:06.600Z