The Impact of Visual Elements of Packaging Design on Purchase Intention: Brand Experience as a Mediator in the Tea Bag Product Category

Chang Liu, Mat Redhuan Samsudin, Yuwen Zou

Open source

DOI: 10.3390/bs15020181
Published: 2025-02-09
Container: Behavioral Sciences
Publisher: MDPI AG
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.3390/bs15020181,
  title = {The Impact of Visual Elements of Packaging Design on Purchase Intention: Brand Experience as a Mediator in the Tea Bag Product Category},
  author = {Chang Liu and Mat Redhuan Samsudin and Yuwen Zou},
  year = {2025},
  journal = {Behavioral Sciences},
  doi = {10.3390/bs15020181},
  url = {https://doi.org/10.3390/bs15020181}
}

RIS

TY  - JOUR
TI  - The Impact of Visual Elements of Packaging Design on Purchase Intention: Brand Experience as a Mediator in the Tea Bag Product Category
AU  - Chang Liu
AU  - Mat Redhuan Samsudin
AU  - Yuwen Zou
PY  - 2025
JO  - Behavioral Sciences
DO  - 10.3390/bs15020181
UR  - https://doi.org/10.3390/bs15020181
ER  -

APA

Liu, C., Samsudin, M. R., & Zou, Y. (2025). The Impact of Visual Elements of Packaging Design on Purchase Intention: Brand Experience as a Mediator in the Tea Bag Product Category. Behavioral Sciences. https://doi.org/10.3390/bs15020181

Source records

crossref · retrieved 2026-11-10T10:11:37.824Z