Emojis in Marketing and Advertising: A Systematic Literature Review.

Vardikou C, Konidaris A, Koustoumpardi E, Kavoura A

DOI: 10.3390/bs15111490
Published: 2025 Oct 31
Container: Behavioral sciences (Basel, Switzerland)
Publisher: Not recorded
Open access: yes

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limited evidence Score 45/100 under policy 1.0.0. This is a metadata assessment, not a judgment of the paper's conclusions.

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Cite this work

BibTeX

@article{allodium:10.3390/bs15111490,
  title = {Emojis in Marketing and Advertising: A Systematic Literature Review.},
  author = {Vardikou C and Konidaris A and Koustoumpardi E and Kavoura A},
  year = {2025},
  journal = {Behavioral sciences (Basel, Switzerland)},
  doi = {10.3390/bs15111490},
  url = {https://doi.org/10.3390/bs15111490}
}

RIS

TY  - JOUR
TI  - Emojis in Marketing and Advertising: A Systematic Literature Review.
AU  - Vardikou C
AU  - Konidaris A
AU  - Koustoumpardi E
AU  - Kavoura A
PY  - 2025
JO  - Behavioral sciences (Basel, Switzerland)
DO  - 10.3390/bs15111490
UR  - https://doi.org/10.3390/bs15111490
ER  -

APA

C, V., A, K., E, K., & A, K. (2025). Emojis in Marketing and Advertising: A Systematic Literature Review.. Behavioral sciences (Basel, Switzerland). https://doi.org/10.3390/bs15111490

Source records

pubmed · retrieved 2026-09-25T07:18:36.563Z