Technology Empowers Emotions: How AR Technology Triggers Consumers' Purchase and Spread Behavior Towards Intangible Cultural Heritage Brands.

Sheng Y, Zhao J, Jung E

Open source

DOI
10.3390/bs16010134
Published
2026 Jan 17
Container
Behavioral sciences (Basel, Switzerland)
Publisher
Not recorded
Open access
yes

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BibTeX

@article{allodium:10.3390/bs16010134,
  title = {Technology Empowers Emotions: How AR Technology Triggers Consumers' Purchase and Spread Behavior Towards Intangible Cultural Heritage Brands.},
  author = {Sheng Y and Zhao J and Jung E},
  year = {2026},
  journal = {Behavioral sciences (Basel, Switzerland)},
  doi = {10.3390/bs16010134},
  url = {https://doi.org/10.3390/bs16010134}
}

RIS

TY  - JOUR
TI  - Technology Empowers Emotions: How AR Technology Triggers Consumers' Purchase and Spread Behavior Towards Intangible Cultural Heritage Brands.
AU  - Sheng Y
AU  - Zhao J
AU  - Jung E
PY  - 2026
JO  - Behavioral sciences (Basel, Switzerland)
DO  - 10.3390/bs16010134
UR  - https://doi.org/10.3390/bs16010134
ER  - 

APA

Y, S., J, Z., & E, J. (2026). Technology Empowers Emotions: How AR Technology Triggers Consumers' Purchase and Spread Behavior Towards Intangible Cultural Heritage Brands.. Behavioral sciences (Basel, Switzerland). https://doi.org/10.3390/bs16010134

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