The Impact of Anthropomorphic Eco-Friendly Logos on Consumers’ Green Purchase Intention: A Moderated Mediation Model

Yi An, Ji Xu, Dingbang Luh, Tiansheng Xia, Yibing Chen

Open source

DOI: 10.3390/bs16060965
Published: 2026-06-10
Container: Behavioral Sciences
Publisher: MDPI AG
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.3390/bs16060965,
  title = {The Impact of Anthropomorphic Eco-Friendly Logos on Consumers’ Green Purchase Intention: A Moderated Mediation Model},
  author = {Yi An and Ji Xu and Dingbang Luh and Tiansheng Xia and Yibing Chen},
  year = {2026},
  journal = {Behavioral Sciences},
  doi = {10.3390/bs16060965},
  url = {https://doi.org/10.3390/bs16060965}
}

RIS

TY  - JOUR
TI  - The Impact of Anthropomorphic Eco-Friendly Logos on Consumers’ Green Purchase Intention: A Moderated Mediation Model
AU  - Yi An
AU  - Ji Xu
AU  - Dingbang Luh
AU  - Tiansheng Xia
AU  - Yibing Chen
PY  - 2026
JO  - Behavioral Sciences
DO  - 10.3390/bs16060965
UR  - https://doi.org/10.3390/bs16060965
ER  -

APA

An, Y., Xu, J., Luh, D., Xia, T., & Chen, Y. (2026). The Impact of Anthropomorphic Eco-Friendly Logos on Consumers’ Green Purchase Intention: A Moderated Mediation Model. Behavioral Sciences. https://doi.org/10.3390/bs16060965

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crossref · retrieved 2026-09-24T20:58:12.643Z