From Experience to Evangelism: Emotional and Social Drivers of Online Cosmetics Purchase Behavior—A 4Es Perspective

Kris Jangjarat, Pongsakorn Limna, Yarnaphat Shaengchart

Open source

DOI: 10.3390/bs16071054
Published: 2026-06-24
Container: Behavioral Sciences
Publisher: MDPI AG
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.3390/bs16071054,
  title = {From Experience to Evangelism: Emotional and Social Drivers of Online Cosmetics Purchase Behavior—A 4Es Perspective},
  author = {Kris Jangjarat and Pongsakorn Limna and Yarnaphat Shaengchart},
  year = {2026},
  journal = {Behavioral Sciences},
  doi = {10.3390/bs16071054},
  url = {https://doi.org/10.3390/bs16071054}
}

RIS

TY  - JOUR
TI  - From Experience to Evangelism: Emotional and Social Drivers of Online Cosmetics Purchase Behavior—A 4Es Perspective
AU  - Kris Jangjarat
AU  - Pongsakorn Limna
AU  - Yarnaphat Shaengchart
PY  - 2026
JO  - Behavioral Sciences
DO  - 10.3390/bs16071054
UR  - https://doi.org/10.3390/bs16071054
ER  -

APA

Jangjarat, K., Limna, P., & Shaengchart, Y. (2026). From Experience to Evangelism: Emotional and Social Drivers of Online Cosmetics Purchase Behavior—A 4Es Perspective. Behavioral Sciences. https://doi.org/10.3390/bs16071054

Source records

crossref · retrieved 2026-09-25T02:11:07.116Z