Structural Relationships Among Marketing Stimuli, Pleasure Emotion, Trust in Seller, and Impulsive Buying in Sports Livestreaming E-Commerce: Evidence from University Students in Eastern China
- DOI
- 10.3390/bs16071081
- Published
- 2026-07-01
- Container
- Behavioral Sciences
- Publisher
- MDPI AG
- Open access
- unknown
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Cite this work
BibTeX
@article{allodium:10.3390/bs16071081,
title = {Structural Relationships Among Marketing Stimuli, Pleasure Emotion, Trust in Seller, and Impulsive Buying in Sports Livestreaming E-Commerce: Evidence from University Students in Eastern China},
author = {Xiaochen Li and Sang-Back Nam},
year = {2026},
journal = {Behavioral Sciences},
doi = {10.3390/bs16071081},
url = {https://doi.org/10.3390/bs16071081}
}RIS
TY - JOUR TI - Structural Relationships Among Marketing Stimuli, Pleasure Emotion, Trust in Seller, and Impulsive Buying in Sports Livestreaming E-Commerce: Evidence from University Students in Eastern China AU - Xiaochen Li AU - Sang-Back Nam PY - 2026 JO - Behavioral Sciences DO - 10.3390/bs16071081 UR - https://doi.org/10.3390/bs16071081 ER -
APA
Li, X., & Nam, S. (2026). Structural Relationships Among Marketing Stimuli, Pleasure Emotion, Trust in Seller, and Impulsive Buying in Sports Livestreaming E-Commerce: Evidence from University Students in Eastern China. Behavioral Sciences. https://doi.org/10.3390/bs16071081
Source records
- crossref · retrieved 2026-09-25T02:09:43.821Z